This region as a whole is rich with ancient history, most notably through the Minoan civilisation centred at Kydonia east of Rethymno. Rethymno itself began a period of growth when the Venetian conquerors of the island decided to put an intermediate commercial station between Heraklion and Chania, acquiring its own bishop and nobility in the process. Today's old town (palia poli) is almost entirely built by the Venetians. It is one of the best preserved old towns in Crete.
The town still maintains its old aristocratic appearance, with its buildings dating from the 16th century, arched doorways, stone staircases, Byzantine and Hellenic-Roman remains, the small Venetian harbour and narrow streets. The Venetian Loggia houses the information office of the Ministry of Culture. A Wine Festival is held there annually at the beginning of July. Another festival, in memory of the destruction of the Arkadi Monastery, is held on 7–8 November.