The ancient Greco-Roman and Byzantine city of Hierapolis was built on top of the white "castle" which is in total about 2,700 metres (8,860 ft) long, 600 m (1,970 ft) wide and 160 m (525 ft) high. It can be seen from the hills on the opposite side of the valley in the town of Denizli, 20 km away.
Tourism is and has been a major industry. People have bathed in its pools for thousands of years. As recently as the mid-20th century, hotels were built over the ruins of Hieropolis, causing considerable damage. An approach road was built from the valley over the terraces, and motor bikes were allowed to go up and down the slopes. When the area was declared a World Heritage Site, the hotels were demolished and the road removed and replaced with artificial pools. Wearing shoes in the water is prohibited to protect the deposits.